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2023 — Geneva

Switzerland

Roger Dubuis

Hyper Life Factory for the Watches and Wonders 2023.

Brand Experience

For the second year in a row, WB worked with Roger Dubuis for the "Watches and Wonders" show held in Geneva.

In 2023, this Haute Horlogerie house caused a stir with the presentation of their new innovation: the Hyper Horology™. Showcasing their flagship model of the season, this experience zone wonderfully reflects Roger Dubuis' avant-gardism as well as its bold vision, merging traditional craftsmanship with cutting-edge technologies to always push the boundaries of a Haute Horlogerie.

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