Brand Experience
To mark this collaborative effort aimed at developing the iconic Yangpu district, WB designed an immersive show concept that seamlessly fused elements from both cultures.
2016 — Shanghai
China
WB had the privilege of conceptualizing and producing a special event to commemorate the joint venture between the Chinese real estate group, Badaitou, and the American architecture firm, Portman.
To mark this collaborative effort aimed at developing the iconic Yangpu district, WB designed an immersive show concept that seamlessly fused elements from both cultures.