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2020 — Beijing
China
Porsche
Digital launch of the Porsche Taycan, the first electric car of the brand, themed around dynamic driving.
Brand Experience
Founded in 1931, Porsche has risen to the top of sports cars. Nowadays, with the new issues, the brand demonstrated that it can provide an adapted car.
In June 2020, was launched the Porsche Taycan in Beijing, China. The car is a 100% electric, but stays true to the core values of the brand such as performance and dynamism.
To highlight the electric aspect of the car, visual animated effects have been created, which we produced. In fact, lines of electricity were running through the car as if lightning was about to strike.
This event has been entirely digitalized, organised through a virtual platform.
