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2020 — Shanghai

China

Martell

Immersive dinner in China’s history and dynasties by Martell.

Brand Experience

Martell was founded in 1715, and is one of the most prestigious Cognac houses and the eldest. A symbol of quality and know-how, its excellence is renowned throughout the world.
With passion and respect for tradition and its 300 year old heritage, Martell also brings audacity and inventiveness in order to bring a wind of change to the world of Cognac.
This was the case with their most prestigious reference, Cordon Bleu, created in 1912.

We had the pleasure of working with Martell for the second year in a row for the Immersive Gourmet Theater dinner, organized in three different cities in China; Shanghai, Guangzhou and Shenzhen.
WB created and produced the video content and the video mapping that was projected on the tables in order to highlight the food and immerse the guests in the Chinese culture and its history through the different dynasties.

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