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2023 — Milan

Italy

Hermes La Nave

Hermès cordially invites you to embark on an unparalleled journey aboard the Nave at the illustrious Franco Parenti Theater in Milan.

Brand Experience

Picture towering sails, measuring an impressive 70 meters in width and 8 meters in height, being hoisted in unison to the captain’s commanding call of “oh! hisse!” What follows is a striking monumental projection that recreates a panoramic view as if from the deck of a luxury cruise liner.
As you step into this immersive experience, you will be enveloped in a world of art and creativity conceived by the renowned Gianpaolo Pagni. As nightfall descends, prepare to traverse through a medley of scenes, each brought to life by a series of enthralling artistic performances. The synchronized movements of the dancers are seamlessly interwoven with captivating visual graphics, offering a feast for the senses.

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