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2018 — Shanghai
China
Hermès
In line with the spirit of Christmas illumination, an enchanting story unfolded on the façade of the Maison Hermès on Huaihai Road during the 2018 holiday season.
Brand Experience
The façade of the Hermès store was adorned with illuminations and animations, captivating those passing by with a playful video mapping annimation.
WB partnered with Marion Fayolle, the recipient of the Fauve award at the Angoulême Festival, which celebrates the world of comics, to breathe life into the store's holiday display.
