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2023 — Tokyo

Japan

Fendi

Hand in Hand Exhibition, Tokyo.

Brand Experience

With the Hand in Hand exhibition, Fendi pays a beautiful tribute to the Italian know-how. The name comes from an initiative given by the brand to several artisans, challenging them to reinterpret their iconic bag: the Baguette. As an itinerant exhibition, it will tour around the globe, including a stop in the Japanese capital, Tokyo.

The Jing art gallery space has been entirely redesigned to transport its visitors into the Fendi universe. Throughout the visit, they learn more about the secrets behind the production of the house's signature bags. As a tribute to craftsmanship, videos and interactive installations offer an immersive dimension to the exhibition tour, highlighting Fendi’s singularities while educating the visitors.

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