Brand Experience
With almost a century of heritage, the Italian haute-couture house Fendi is one of the most prestigious ready-to-wear companies.
The brand wanted to present an exhibition at the Palazzo della Civilta Italiana in Rome, Italy in order to celebrate and highlight the know-how and ancestral work of Fendi’s Italian artisans.
The "Hand in Hand" project highlighted the heritage and legacy of the fashion house in order to pass it on to future generations.
An immersive journey was created to that end, accompanied by photos and video documentaries to learn more about the brand and better understand its universe and artistic approach.
For this project, we worked with the agency Bureau Betak, and produced the visual content in collaboration with Studio BK.