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2020 — Shenzhen

China

Estée Lauder

Creation of an immersive golden pop-up store in Shenzhen, China for the cosmetics brand Estée Lauder.

Brand Experience

Since its creation in 1946, Estée Lauder has been a symbol of excellence in the high-end cosmetics industry.

Estée Lauder is more than just a name, it also embodies several values and is the reflection of a certain clientele.

The brand wanted a unique launch in line with its image and position for its new Re-nutriv range in Shenzhen, China. Therefore, we produced the content for the set up of an immersive pop up store.

All in gold, the store was transformed into a real cocoon in the brand's colors in order to immerse customers in its universe and make them live a thorough experience.

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