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2020 — Shanghai

China

Dior

Dior event to celebrate their famous lipstick, the “Rouge”.

Brand Experience

Dior is a figure of haute-couture and French luxury all around the world and is one of the most renowned houses. Symbol of excellence and elegance, Dior is not only a reference in the field of fashion. The brand is also successful in the sector of skincare and beauty. One of its most famous product is the lipstick Rouge.

To celebrate this reference, a whole event has been organized in Shanghai, China. A video mapping as well as video content and lights have been projected in the place, covering it in red.

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