Cartier

To celebrate the renovation of its historic address at 13 rue de la Paix in Paris, Atelier Lum commissioned WB to highlight the jewelry and watchmaking brand's iconic building.

Designed as a true ode to heritage, guests were able to experience an immersive journey through all the eras of the house. The atrium was sublimed by a show of projection on the moldings and its reliefs: the building came to life, subtly moving to tell its history and secrets.