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2022 — Beijing

China

Audi

Launch event of the new electric vehicle by Audi, in Beijing, China.

Brand Experience

Audi has unveiled its third EV in it sphere concept series with the presentation of the Audi urbansphere.
Designed in its studios in Beijing and Ingolstadt, the new urbansphere concept car offers a glimpse into the future with its abundant high end futuristic technologies.

For the worldwide launch of the model in Beijing, the lead agency SMS Group delivered an outstanding live-streamed show to introduce the new concept car to China and the world.
The WB teams joined this fabulous show to produce the immersive visual and sound content for the reveal, the opening videos and much more.

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