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2023 — Shanghai

China

Air France

An anniversary celebration across time and space, exploring the extraordinary past hidden in time.

Brand Experience

The 90th Anniversary of Air France traveled from Paris to Shanghai for an immersive gala dinner, and WB created a beautiful 3D projection show to honor the 90th anniversary of elegance.

The light and shadow story was told in four chapters: Elegance, Time, Fashion, and Bright: the red ribbon opened the prelude to the journey; the gears of time began to turn, and in the flow of time and space, pieces of the history of Air France switched out of the era's imprint; the elements of the anniversary dresses jumped out of the building in the form of hand-painting; and in the epilogue of the story, the modern sense of the light and shadow effect gave the viewers more space for their imagination.

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