immersive destination

WB create partnerships with tourism operators, real estate developers and investors to imagine the entertainment formats of tomorrow. Being integrated from concept development to operation, WB positions itself across ambitious immersive destination projects worldwide.

An experiential attraction created and operated by Hyperspace that took us on a collaborative odyssey together for nearly two years.

2022

Dubai

United Arab Emirates

AYA

An immersive intergenerational journey has been crafted, blending narrative experience with scenographic installations, video, and light.

2022-3

Lemptegy

France

Le réveil du volcan

La Grotte des Lumières is an immersive journey through the walls of the Grotte de la Pierre de Volvic.

2024

Volvic

France

Grotte des Lumières

Semi permanent show developed with our partners Temple of Light and the Chinese real estate developer Zhangyuan, Shanghai.

2022

Shanghai

China

Zhangyuan

Creation of an immersive experience tracing the history of light, from the Big Bang our days.

2020

Hangzhou

China

Landsky

An immersive room developed inside the Shanghai Center for the Chinese real estate group Badaitou.

2016

Shanghai

China

Badaitou

One of the highest tower of Shenzhen is getting dressed up with a fresh artwork.

2017

Shenzhen

China

Huangting Tower

An immersive journey through the Grotte de la Pierre de Volvic.

2023

Volvic

France

Christmas Cave

WB was called upon to imagine and design a multimedia show on the facade of the city's Missun cultural center each evening.

2017

Zhengzhou

China

Missun Cultural Center

Video mapping in Shanghai for the mid-Autumn Festival.

2021

Shanghai

China

Shanghai Moon Festival

How we process

CONCEPT DESIGN

Concept Design represents the project’s kick-off phase. It responds to the client’s initial brief and aims to establish the overall strategy, storyline and artistic approach to be developed throughout the subsequent phases. At this stage, WB’s internal or external multidisciplinary teams explore new and inspiring creative possibilities to translate our client’s vision into a conceptual proposal that will evolve into the ultimate experience.

Schematic Design

Schematic Design is the translation of the approved concept into a technical reality. The main objective of this phase is to develop and refine the strategy, storytelling, scale and scope of the experience, while defining, prototyping and evolving all the different elements making it up. Storyboards, visual renderings, preliminary drawings and materials lists will be produced along with a preliminary budget. The Facility Impact Report will be detailed enough for the design freeze.

DETAILED DESIGN

Design Development is the evolution of schematic designs into detailed documentation that makes the project ready to be produced or built during the next phases. All the various teams work together to create a final design that will later become a unique live experience. Scripts, animatics, technical drawings, materials lists and a project timeline are produced and updated along with a detailed budget. The Facility Impact Report is finalized at a detailed level so as not to jeopardize the civil engineering and works.

PRODUCTION

Production starts with the initiation of the soft content (audio and visual) and scenic elements or the launch of the procurement. Our production team will follow manufacturing and procurement. After Dust-Free status and during the bump-in phase, all the elements arrive on site and are installed by the skilled technical team and local support staff. All equipment is then tested and commissioned with a Site Acceptance Test (SAT) conducted in conjunction with the Operations and Maintenance Team.

IMPLEMENTATION

Once installation is complete, the task of programming begins to make sure that all the multimedia elements are married creatively before the logs and training manuals are finally produced. Simultaneously with this process, the show control system is programmed and all programming is performed while taking all the show control parameters into account. Several days after the commencement of the programming, WB will first run closed tests. Shows are locked after client feedback. All equipment is controlled by the Operations teams.

HANDOVER AND FOLLOW UP

After implementation and client acceptance, the features or show are fully handed over to the client. The WB team will follow the operations run and processes for several weeks and can fine-tune any procedures as needed.